Earlier this fall, we were contacted by Foot Traffic (a chain of running and walking stores located in Portland, Oregon) regarding a printing project which they were hoping to complete in time for the upcoming 2015 Portland Marathon. This particular project included:
- Several exterior window graphics printed on perforated material for the downtown Portland location
- One exterior window graphic printed on perforated material for the Sellwood location
- A multiple-panel vinyl print on a 3M material to cover a large garage door at the SW Portland location
Since the design files we would be using for print were sent from Saucony and Brooks, (the companies who would be featured on the outside of the stores) our portion of the project would involve: Printing all of the large-format graphics, preparing them for their individual locations, and installation at each location.
Each installation is a unique situation, depending on the type of material you print on and the surface in which it is to be mounted. At their downtown store at least, the windows are located on the south-facing side of the building, where they receive sun for a majority of the day. In fact, the day we went to install the prints at this location, the windows were so hot from the sun already, that it made mounting on them a bit of an unforgiving experience. Luckily this wasn’t our installer’s first rodeo, and he knew exactly how to handle the situation. A benefit of mounting perforated prints on windows (besides looking amazing) is the reduction in light and heat that come through the windows as a result.
This was the first time that we were able to work with Foot Traffic, and we really enjoyed the print work we were able to provide. Besides being able to work with a great, local company, we were able to transform the look of a popular store in the heart of downtown Portland.
You can see the before and after pictures below: